As the name sounds popular culture is derived from two words popular and culture. My interpretation of popular culture is the social life that goes on and shared by people with a common knowledge in a society.
According to University of Tampere department of translation studies, the definition is:
"Popular culture" may be defined as the differing forms of expression and identity which are characteristic of a particular society (whether local, regional, national, racial or ethnic, to mention only a few of the different definitions of "society" itself). Such forms of expression are how the "people" in such societies interact with each other; collectively, they form the "culture" via which the people identify themselves and their relations with each other”.
Popular culture in the business environment is important. Businesses have the responsibility to follow the direction of how the present world is advancing in technology. In this present moment, technology is very effective in daily activities and it has a greater impact on the business world. There are different modes of communication and businesses must be familiarized with these different types in order to reach the mainstream.
An example of popular culture is sports. Sports are a popular culture due to the fact that, it is played as well as watched by all social classes. Some sporting activities are NBA, NFL, Olympics, and etcetera. I have chosen sports because it is important in everyday living. Children are encouraged to be active daily in any sporting activity as well as adults. When it comes to the medical world, everyone is expected to be involved in a sporting activity in order to be healthy. According to psychology website, “participation in sport, exercise, and physical activity affects an individual's psychological development, health, and well-being throughout the life span”.
Ii agree with your example of sports! I would have never thought about that myself. Sports seems to be one of the only things that constantly remains in the forefront of pop culture year after year. You cant argue with a form of pop culture that has entire 24/7 radio stations dedicated to it.
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